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Preparation of the brand identity and website of the online language school LenguaLab

LenguaLab

The brief

LenguaLab is a young Russian online platform that provides additional educational services for mastering foreign languages

Our task is to develop a corporate identity for the company and create a website based on it.

The solution

Collection and analysis of materials

First of all, we analyzed all the material provided by the client, also analyzed the educational services market and the main competitors of the company. On this basis, a detailed design code of the company was formulated and proposed

First iteration

After agreeing on the corporate identity, we proceeded to designing the structure and concept of the site itself based on the Figma program. The advantages and disadvantages of market participants, an updated brand book, as well as specific wishes of the client were taken into account

Second iteration and closing of the project

Having agreed on the design concept, we coded the final version of the site. We were also given the task of setting up advertising and search engine optimization for a quick start of the online school, which was also successfully implemented. Later on, the client was also provided with additional assistance in the work and promotion of the project.

LenguaLab — Preparation of the brand identity and website of the online language school LenguaLab

The outcome

Project timeline
4 weeks
Number of iterations
2
Team
3 persons
We were launching the school from scratch, and in four weeks the JAM team put everything together for us: the identity, the brand book and the website, plus the advertising for our launch. I liked that they studied the online school market first and only then proposed a design. And they did not disappear after launch — they kept helping us with promotion.
Irina DavydovaFounder of LenguaLab

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